Dai Dai dance challenge
The trend, right away
Shakira and Burna Boy made the official World Cup anthem — now everyone's doing the jersey dance to it.
Also known as: Dai Dai · Shakira Burna Boy World Cup song · Dai Dai jersey dance
The best-of
The best videos riding the trend, hand-picked. Click to play — they stay hosted on their original platform.
The trend, broken down
What it is, why it’s blowing up, and how to get on it without forcing it. No theory — just the essentials to ride at the right moment.
What is Dai Dai dance challenge?
"Dai Dai" is the official 2026 FIFA World Cup song by Shakira and Burna Boy, released ahead of the tournament that kicked off June 11 across the US, Canada and Mexico. The dance challenge is simple: throw on your team's jersey and run through the chorus choreography — a short, hip-and-arm hook that Shakira herself performs in the Miami-shot music video. Dance crews, families and solo creators are all stitching their version, often tagging the country they're repping.
Why it goes viral
It's Shakira's fourth World Cup anthem after Waka Waka, so the muscle memory was already there — and an afrobeat-pop hook built for movement does the rest. The World Cup is six weeks of guaranteed FYP real estate, the jersey angle lets anyone signal identity in one frame, and recognizable dance accounts like Masaka Kids Afrikana piling in gave the choreography a clean, copyable template. "Dai Dai" is Italian slang for "come on" — a built-in hype word that travels in every language.
How to ride the wave
Pick the eight-count from the chorus, film it in a jersey somewhere with energy (a street, a pitch, a rooftop), and put your country flag in the on-screen text — flags are the engagement magnet here. Crews outperform solos on this one, so grab a few friends and sync up. If you're building an account around the tournament, posting your "Dai Dai" take early in a host-city geotag is the cheapest reach you'll get all summer.
The questions we get asked
The essentials on the trend, in short answers — enough to decide in ten seconds whether it’s for you.
What is Dai Dai dance challenge?
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