Nothing beats a Jet2 holiday
The trend, right away
A cheery airline jingle glued to your worst holiday footage — the gap is the whole joke.
Also known as: Jet2 holiday · jet2holidays · Hold My Hand Jet2
The best-of
The best videos riding the trend, hand-picked. Click to play — they stay hosted on their original platform.
The trend, broken down
What it is, why it’s blowing up, and how to get on it without forcing it. No theory — just the essentials to ride at the right moment.
What is Nothing beats a Jet2 holiday?
It's a sound trend built on a Jet2 advert voiceover — 'Nothing beats a Jet2 holiday' — layered over Jess Glynne's 'Hold My Hand'. The clip stays upbeat and sunny while your on-screen footage shows the exact opposite: a flooded resort, a delayed flight, a chaotic airport queue or a room that looks nothing like the listing. Creators sync the swell of the jingle to the moment everything goes wrong.
Why it goes viral
The contrast does all the work. The advert is so relentlessly wholesome that pairing it with a disaster reads as instantly funny, and everyone has a holiday-gone-wrong story to tell, so the format is endlessly personal. It jumped from the UK to a global audience, the airline leaned into the joke, and the sound now works for travel, weather fails, and any 'looked amazing on paper' moment.
How to ride the wave
Keep it short: one clean shot of the reality, timed so the jingle peaks exactly when the chaos lands. Don't over-explain — let the audio be the punchline and add a dry caption at most. Post it while the sound is still peaking; a well-timed clip that catches the wave early gets a boost of visibility that helps the algorithm carry it to the right feed, so posting the moment inspiration strikes matters more than perfect editing.
The questions we get asked
The essentials on the trend, in short answers — enough to decide in ten seconds whether it’s for you.
What is Nothing beats a Jet2 holiday?
Why is Nothing beats a Jet2 holiday going viral?
How do you ride the Nothing beats a Jet2 holiday trend?
Other trends right now
In the same vein — each with its own window. Post while they’re hot.
Ride the wave → boost your TikTok
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